Indegene overhauled a MedInfo Portal for a U.S.-headquartered multinational biopharmaceutical company specializing in oncology (MPNs), dermatology, inflammation, and GVHD treatments, boosting customer engagement by over 200%. The former portal suffered from limited discoverability, high bounce rates, low HCP engagement, and subpar brand perception, hindering clinical decision support, continual education, streamlined workflows, and research collaboration. Indegene's advanced software transformed access to critical information through intelligent search optimization, personalized content delivery, and seamless navigation. By enhancing discoverability and user experience, it dramatically reduced bounces, skyrocketed HCP interactions, and elevated brand perception.

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