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Indegene Reactivates Dormant and Inactive HCPs for an Oncology Brand

Indegene Reactivates Dormant and Inactive HCPs for an Oncology Brand

Indegene
Pages 2 Pages

Indegene reactivated dormant HCPs for a global pharmaceutical company's oncology brand dedicated to extending lives. Using proprietary and client data, Indegene's software segmented 9,963 HCPs within NET indications, identifying a naïve market segment. It powered NEXT HCP Journey Optimization to deploy omnichannel strategies with optimal channel mixes—combining VSR, RTE, MSLs, and programmatic ads—while supporting studies and campaigns on efficacy, safety, early diagnosis, and patient profiles. This accelerated Rx growth through precise targeting and streamlined journeys.

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