A two-decades-old Proton Pump Inhibitor (PPI) brand in a declining, competitive market struggled with eroding share due to inadequate field force coverage of high-value prescribers and ineffective, non-personalized marketing campaigns. Indegene's proprietary data-driven software revitalized the brand through AI-powered prescriber analytics, personalized multichannel campaigns, and optimized field force deployment, re-engaging key stakeholders and scaling targeted outreach. This intelligent platform drove prescription growth, restored market competitiveness, and transformed inefficiencies into measurable gains.

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