Indegene unlocked 360° customer insights for the US and global launch of an oncology drug targeting relapsed or refractory diffuse large B-cell lymphoma under a licensing agreement between two pharma companies. Its Next Commercial Data Warehouse software unified siloed systems for real-time, comprehensive HCP insights, enabling holistic customer personas. This powered a tailored content strategy, omnichannel marketing with personalized curation, and optimized third-party channel recommendations by analyzing constraints—driving targeted engagement, launch success, and maximized therapeutic impact.

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