LinkedIn Case Study Company profile: A multinational professional services network operating in 157 countries, PwC’s purpose is to build trust in society and solve important problems. With offices in 156 countries and more than 295,000 people, it is among the leading professional services networks in the world. It helps organisations and individuals create the value they are looking for, by delivering quality in Assurance, Tax and Advisory services. Industry-focused customer transformation campaign results in skyrocketing engagement for PwC Switzerland The challenge: How to build brand awareness outside your organisation’s perceived area of expertise Think PwC and what’s the first thing that comes to mind? Professional services perhaps? Or accounting? Chances are customer t

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