InFirst Federal Credit Union, serving federal government employees and families across the US, struggled with costly, ineffective traditional marketing that failed to reach its geographically dispersed membership and boost cross-selling. Doxim Email Marketing transformed their onboarding process by delivering targeted offers for additional financial solutions, expanding new member relationships effectively. This drove a 24% increase in deposit accounts, 190% growth in loan accounts, and 40% reduction in promotional budgets—proving Doxim software's power to enhance cross-sell initiatives, optimize costs, and elevate member engagement through strategic, automated email campaigns.

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