This 2024 case study describes how a 135-year global healthcare company with 115,000 employees in 160+ countries modernized its digital marketing and content platform to support a new consumer biowearable launch, after struggling with inaccessible cross-channel CMS content, limited personalization, weak data visualization, and integration gaps that slowed feature delivery and hindered timely device data capture. Brillio recommended a cloud-based, headless Adobe Experience Manager architecture and implemented AEM Headless CMS with Adobe Analytics, Adobe Target, and commerce tooling, plus automated scripts to move content and code across environments with consistent backups. The solution added optimized content delivery using Dispatcher and CDNs, integrated email marketing automation, and bu

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