Dentek partnered with IQVIA Consumer Health to strengthen its digital presence in the competitive oral hygiene market through an integrated search and AI content strategy. IQVIA combined search intent analysis, high-intent prompt research, Generative Engine Optimization (GEO), and EEAT principles to optimize content for both traditional search engines and large language models. The strategy focused on creating authoritative content that answered consumer questions while increasing visibility within Google AI Overviews and AI-generated responses. The initiative produced measurable results, with 61% of website traffic attributed to the content strategy, a 22% year-over-year increase in overall website traffic, top search rankings for numerous high-intent informational queries, and 422 brand

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