Profiles a French vitamin brand’s use of IQVIA Digital Couponing during its peak season. Shoppers received SMS-based coupons tied to unique pharmacy codes, enabling real-time tracking of in-store visibility and sales impact. Results showed dynamic pharmacies generated 75% of impact, top reps delivered 35% of results, and best-performing regions accounted for 50% of sales. Sales uplift was 340% in dynamic pharmacies vs. non-promo controls. The system proved scalable, measurable, and optimized ROI by targeting active pharmacies.

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