Iron Valley sought a modern eCommerce solution to replace its outdated online shopping cart. The company previously built its own Windows-based B2B application in 1997, which was initially effective but became increasingly expensive and complex to maintain due to its reliance on Windows Server, SQL Server, and IAS. As a small IBM i midrange shop, the system no longer aligned with their technical environment. To stay competitive and reduce maintenance challenges, Iron Valley turned to WebSmart to develop a modern, scalable online presence that better supported their business needs.

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