LiveRamp, a prominent SaaS company specializing in data connectivity and identity solutions, sought to unify its fragmented sales and marketing operations. Facing inefficiencies due to disjointed lead generation sources and a rigid, manual sales process within their existing CRM, they partnered with Jade Global to implement Salesforce CPQ. Jade Global’s expert intervention successfully synchronized the sales and marketing workflows, creating a cohesive, automated journey. By optimizing the CPQ implementation, Jade Global streamlined quote-to-cash processes, empowering the sales team with greater agility and accuracy. This transformation eliminated operational bottlenecks, providing LiveRamp with a scalable, integrated platform to deliver exceptional customer experiences and drive sustained

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