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Case Study

J.Jill maintains a consistent ~ 100% inbox placement rate throughout three ESP migrations

J.Jill maintains a consistent ~ 100% inbox placement rate throughout three ESP migrations

J.Jill maintains a consistent ~ 100% inbox placement rate throughout three ESP migrations

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Pages 5 Pages

Women's apparel retailer J.Jill heavily relies on email as a top revenue driver and a crucial support channel for its retail business. To successfully navigate three complex email service provider migrations, the brand partnered with Validity Everest. This powerful software played a pivotal role by streamlining IP warming and safeguarding sender reputation during massive infrastructure shifts. By leveraging Validity's advanced deliverability tools, J.Jill effortlessly overcame major technical hurdles, maintaining a consistent, flawless 100% inbox placement rate across every transition and ensuring continuous, high-performing communication with shoppers.

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