With the rollout of a new loyalty program and compliance with new GDPR requirements, supermarket chain Jumbo realized it needed a better and more reliable way to track and unify data— especially with its growing customer base. Challenge For a modern supermarket chain, customer data is comparable to digital food; to serve the customer well, you need insight into data about what customers like and dislike. Without the right nourishment, you can lose customer loyalty. With its ever-increasing touchpoints and channels, Jumbo’s growing customer database was difficult to maintain. Additionally, its assets grew considerably via acquisitions, especially with the addition of La Place, a Dutch restaurant chain that specializes in freshly-made, deli-style foods. Not only were the number of

Join for free to read