Keyfactor increases pipeline by 86% implementing an ABX approach fueled by Intent data

2 Pages

Keyfactor is a B2B software platform that helps Fortune 500 companies keep their IT infrastructures secure by automating the creation, deployment, and lifecycle management of keys and digital certificates. Challenge Keyfactor was challenged with managing their marketing spend more effectively. The team wanted a way to increase the efficiency of their digital advertising and SDR outreach, so they sought to add an account-based experience (ABX) strategy to their existing volume velocity program. Solution To kickstart their ABX journey, Keyfactor integrated Bombora’s Intent data into the front end of their marketing and SDR flows. This Intent data allowed Keyfactor to easily create a hierarchy of account prioritization, where accounts are

Join for free to read

Guide How to Leverage Intent Data to Generate Pipeline

Case Study Turtl increases meeting creation rate by 300+% using Intent data

Case Study entomodrives pipeline growth by layering LinkedIn’s precise…

Ebook How to Drive B2B Revenue in an Uncertain Economy With Precision…

More from Bombora

Case Study Turtl increases meeting creation rate by 300+% using Intent data

Guide The Essential Intent Data Guide -Understand how Intent data…

Case Study “ Kazoo is all in with its predictive and intent-based approach

Case Study “ Kazoo is all in with its predictive and Intent-based approach

Case Study

Keyfactor increases pipeline by 86% implementing an ABX approach fueled by Intent data

Keyfactor increases pipeline by 86% implementing an ABX approach fueled by Intent data

You Might Also Like

More from Bombora