PUBLIC Koelnmesse, one of the top ten leading trade fair organizers in the world, cultivates relationships with exhibitors throughout the year. Around 80 trade fairs, exhibitions, guest and congress events featuring more than one million participants, as well as 2,000 smaller events, have to be set up within Germany and internationally annually. The sales processes were often disrupted by external factors, and struggled with capacity issues, which led Koelnmesse to implement cloud solutions from SAP. As a result, there have been significant improvements – but the real transformation has only just begun. Koelnmesse: Taking Control of Leads and Opportunities Globally – and Identifying New Business Models Picture Credit | Koelnmesse GmbH, Cologne, Germany. Used with permission.Before

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