This vendor content, a customer success story from SAP, highlights how KSC GmbH & Co. KGaA, a German football club, addressed the challenge of building a sustainable, future-ready stadium experience and modernizing its digital landscape for catering and merchandising operations. Facing the need to enhance fan engagement and streamline transactions at the new BBBank Wildpark stadium, KSC deployed SAP Customer Checkout and the Real-Time Support concept. The implementation led to significant improvements, including streamlined operations with reduced manual processes, accelerated transactions, optimized and automated sales, and crucial real-time data insights. These advancements enabled staff to focus on critical areas, ultimately creating a more engaging and profitable fan experience. This s

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