Kurita Group raises its global profile through LinkedIn Headquarters: Tokyo, Japan | No. of Employees: >6,700 Industry: Plant Engineering “Prior to experimenting with advertising on LinkedIn, we viewed LinkedIn as a tool for recruiting. However, once we had used it, we realized that LinkedIn has great value as a platform specializing in business-to-business, and recognized it as an essential marketing tool.” Lin Qian Marketing Division, Kurita Group Water is key to a sustainable society The Kurita Group is an advocate for a sustainable society and tackles issues related to water resources, sustainable energy, waste reduction, and industrial production technology. The Company believes that water is the key to a sustainable society; being innovative and “a creator of unique valu

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