Iconic French apparel brand Lacoste Japan struggled with suboptimal authorization approval rates and an inefficient fraud management process that relied on tedious manual order checks and warehouse interventions. To overcome these operational bottlenecks, the company partnered with Riskified. Riskified's advanced machine learning software automated transaction analysis, accurately separating legitimate shoppers from bad actors. This technology eliminated manual review delays, prevented fraud, and shifted financial liability. By deploying Riskified, Lacoste Japan successfully lifted its transaction authorization approval rate to a record-high level, streamlining ecommerce operations and ensuring a seamless shopping experience for its customers.

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