Case Study
Leading healthcare insurer eliminates costs and complexity by introducing more efficient processes
Leading healthcare insurer eliminates costs and complexity by introducing more efficient processes CUSTOMER STORYLeading healthcare insurer eliminates costs and complexity by introducing more efficient processes CHALLENGE Big up-front investment A leading healthcare insurance provider was looking to streamline the creation of a personalized welcome kit for health plan members. This involved selecting from among hundreds of static documents to assemble a kit tailored to each new member’s plan selections—a complex task. The insurer had already decided to use a customer communications management (CCM) solution offered by its printing partner, which required significant up-front development costs. After seeing a demo of Messagepoint, however, they changed their plans.Messagepoin
