Leveraging public engagement for economic development success CITY OF AUSTIN ENGAGES THE BROADER COMMUNITY , BUILDS TRUST , AND LANDS A MAJOR LEAGUE SOCCER TEAM. A new era for a growing city In October 2017, Precourt Sports Ventures, owner of the Columbus Crew, announced it was looking to move their team out of Ohio. Austin, Texas — the largest city in the country without a professional sports franchise — was at the top of their list. But would the residents of Austin welcome them? As one of America’s fast growing cities, Austin is no stranger to the challenges of growth, including equitable development. The Question: How can you effectively engage the public to address resident concerns while also delivering a major economic development win? 1 CASE STUDY +Equitable outre

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