Life Extension, a pioneer in dietary supplements, modernized its ecommerce strategy with Coveo’s AI-powered search to compete in a $37B market with 65+ rivals. Previously reliant on manual synonym programming and lacking analytics, the company struggled to deliver relevant experiences. Coveo’s machine learning automated relevance tuning, improved personalization, and boosted engagement . Search usage rose, with 27% of visitors using AI-driven search and “quick view” cart adds increasing 28x. Analytics revealed that 80% of queries were product-driven, enabling refined SEO. Results included reduced manual work, faster indexing, empowered marketers, and improved ROI, with plans for AI-driven landing pages.

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