Case Study

M3 Leverages PerimeterX Bot Defender to Block Bots and Optimize Customer Experience

M3 Leverages PerimeterX Bot Defender to Block Bots and Optimize Customer Experience

M3 Leverages PerimeterX Bot Defender to Block Bots and Optimize Customer Experience

Pages 2 Pages

Case Study Problem To provide a high quality of service to advertisers on MDLinx with a minimum of bot traffic, for several years M3 used a bot mitigation solution. Prior to switching to PerimeterX, M3 used a solution with a reverse-proxy-based architecture, meaning that all traffic initially passed through the third-party platform. Recently, to adapt to the changing needs of the business, M3’s engineering team has begun migrating MDLinx from the existing, monolithic system to a new, redesigned system with a microservices architecture. This change was designed to improve the development process and performance while saving internal resources. M3’s existing reverse-proxy based bot mitigation solution increased latency without providing granular access to log data or control over the

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