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Case Study

Machine_ Creates Internal Email Marketing Magic for Sanlam Group

Machine_ Creates Internal Email Marketing Magic for Sanlam Group

Machine_ Creates Internal Email Marketing Magic for Sanlam Group

Everlytic
Pages 2 Pages

This Everlytic case study highlights how creative agency Machine_ transformed internal communications for the Sanlam Group by replacing multiple daily emails with a single, personalized weekly newsletter. The campaign aimed to reduce email fatigue, improve communication efficiency, and increase employee engagement through dynamic content tailored to specific staff groups while maintaining organization-wide updates. By using audience segmentation, content tagging, concise messaging, engaging visuals, and clear calls to action, the newsletter delivered more relevant information in a streamlined format. The initiative resulted in a 76% increase in click rates and a 26% increase in open rates compared with the 2022 benchmark, demonstrating the effectiveness of personalized internal communicati

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