Making Campers Happier: Camping World Personalizes the Customer Experience for Outdoor Enthusiasts “ I nformatica  Custome r  360  helps  us  fu lfill  our customer experience vision, improve marketing precision, and increase overall customer satisfaction.” Terry Britt Manager Enterprise Data Team Camping World Goals Solution Results Deliver seamless, holistic customer experiences by creating a single view of each customer across three major lines of business (LOBs) and several secondary ones Use Informatica Customer 360 to deduplicate 29 million customer records and create a single golden record for each customer Improves customer experiences and customer satisfaction (CSAT) scores by capturing all customer interactions in real time to provide all LOBs a complete

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