This 2024 case study describes how a cybersecurity firm improved customer engagement by fixing fragmented data and an unintegrated MarTech stack that limited its ability to personalize journeys and improve KPIs like click-through, conversion, and payment success. Brillio implemented Adobe Experience Platform with Real-Time Customer Data Profile and Adobe Journey Optimizer, integrating data from sources such as CRM, data warehouse, device and web events, subscriptions, and GDPR-related data, and activating campaigns across email, SMS, Adobe Target, and Twilio. The effort created unified customer profiles, enabled personalization and retargeting use cases (checkout abandonment, payment issues, trial users, and churn/propensity targeting), and scaled to 64M+ profiles with 10 campaigns. Report

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