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Case Study

MARS CONSOLIDATES PRODUCT DATA TO REACH OVER 200% ECOMMERCE GROWTH

MARS CONSOLIDATES PRODUCT DATA TO REACH OVER 200% ECOMMERCE GROWTH

MARS CONSOLIDATES PRODUCT DATA TO REACH OVER 200% ECOMMERCE GROWTH

Salsify
Pages 5 Pages

Mars, Incorporated, the multi-billion-dollar global manufacturer of beloved confectionery, food, and pet care brands like M&M's and Skittles, achieved over 200% ecommerce growth by consolidating its product information through Salsify. Previously challenged by the immense complexity of replicating in-store brand experiences across international digital platforms, the enterprise required a unified data strategy. By leveraging Salsify software, Mars streamlined and harmonized its vast global product content operations. This powerful platform deployment eliminated information silos, ensured consistent multi-market digital presentation quality, and empowered the organization to scale its online commercial success worldwide while dramatically enhancing cross-channel retail efficiency.

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