Mars, a global leader in confectionery, food, and pet care, began its automation journey in 2018 and has since saved 500,000 hours with 475 digital workers deployed. Initially focusing on back-office tasks, Mars quickly expanded to front-office operations to enhance customer experience and empower employees. By integrating Automation Anywhere with Celonis for process and task mining, Mars uncovered hidden inefficiencies and scaled automation across business segments. A dual CoE model drove stakeholder buy-in and rapid implementation. Mars now aims to build mature, end-to-end automations, continuously adapting to evolving business needs and maximizing enterprise-wide impact.

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