Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge • To prove the effectiveness of LinkedIn as a lead gen platform • To raise product awareness among target audience and nurture them towards conversion as a Marketing Qualified Lead (MQL) • To support inside sales in turning MQLs into Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) Headquarters: Cologne, Germany | No. of Employees: 201 - 500 | Industry: Information Technology & Services Measuring lead generation success on and beyond LinkedIn Solution • Integrated Campaign Manager with marketing automation and CRM for seamless data flow • Implemented a lead scoring methodology and lead nurture programme to track lead journey • Ran full-funnel marketing campaigns on LinkedIn: t

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