Overview This leading multi-national media company has millions of worldwide contacts that are used by multiple internal business units to create targeted marketing campaigns. The company developed an ongoing enterprise-wide program to track and improve the quality of acquired data before placing it in a central repository for general consumption. They approached Precisely with an urgent need for a solution to: • Govern and standardize their data quality rules • Automate application of the business rules to contact data • Provide insight into the quality of the data values • Identify and remediate the data issues Business challenge Inconsistent data ingested upstream had cascading effects on downstream consumers who required more time, effort and resources to inspect and remediate

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