A VEEVA WHITE PAPER VEEVA.COM A VEEVA WHITEPAPER VEEVA.COM Medical Affairs 2025 Excellence in the Era of Precision Medicine VEEVA.COM 2 A VEEVA WHITE PAPER Introduction Medical affairs is at the leading edge of a trend. As the life sciences industry shifts towards precision medicine, its investment in medical and scientific affairs has steadily increased. From 2014 to 2016, MSL teams grew by 12% overall, and 31% in specialty areas such as oncology. The success of these MSLs hinges on greater scientific insights, deeper collaboration, and a focus on tangible medical outcomes. Leading organizations are reinventing their medical affairs functions to meet the needs of this new era. “In the life sciences industry, we see a shift toward transparency and collaboration,” says Robert Gr

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