Metro Motor, Israel’s leading transport company, wanted a smarter way to manage complex vehicle sales and service processes, moving beyond Excel and an ill-fitting legacy system. With AllCloud, they implemented Salesforce as the core CRM, mapping the entire customer journey from web lead to signed contract and integrating it with their SAP SBO ERP and external distributors. The new omnichannel, data-driven platform gives sales and marketing a 360-degree customer view, improves responsiveness and analytics, and lays the groundwork for a unified corporate site and continued expansion of Salesforce across the organization.

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