Case Study
MicroAd empowers predictive analytics in digital marketing with SUSE
This case study details how MicroAd adopted SUSE Rancher Prime to modernize its data infrastructure and support predictive analytics in digital marketing. Transitioning from Hadoop to a Kubernetes-based data lakehouse reduced operational costs by 20% and cut administrative workload by 50%. Rancher Prime’s ease of use improved security, streamlined cluster management, and empowered less experienced engineers, enabling MicroAd to deliver faster, higher-quality insights in a cookieless advertising landscape.