Mid-West Family Madison is a marketing agency that works with businesses across South Central Wisconsin, helping them reach new customers through their marketing efforts. Mid-West Family Madison’s new sales manager needed a way to train their sales team, including ensuring that they had the right tools at their disposal. Mid-West Family Madison was experiencing lower than desired closing ratios. While the sales team knew what digital marketing tactics they were selling, they did not have an understanding of those solutions, how they worked, and their potential benefit to clients. Furthermore, the employees, who needed to work as both salespeople and marketing experts, had little understanding of how to interpret digital marketing data. As a result, the sales tea

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