The MetaBroadcast and RadioTimes.com case study highlights a metadata audit aimed at enhancing content discovery and SEO. The audit assessed data completeness, accuracy, and timeliness across key fields (descriptions, cast, ratings, imagery, etc.) using MetaBroadcast’s Atlas platform. Gaps in metadata were identified through systematic ID matching and record consolidation. The audit led to actionable insights for improving data enrichment and consistency. RadioTimes.com, with 20M monthly users, aims to boost user engagement and operational efficiency through a data-driven metadata strategy, setting a model for digital media optimization.

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