MiQ increases reach and scalefor their advertisers using Experian's Graph
MiQ increases reach and scalefor their advertisers using Experian's Graph
6 PagesMiQ, a global programmatic media partner, integrated Experian’s Digital Graph into its Identity Spine to overcome signal loss and boost scale in cookieless environments. Experian’s Graph provided unmatched cross-device and cross-channel data, enabling MiQ to unify audience insights, improve campaign efficiency, and expand seed audiences—by 51% across devices and 64% across cookieless IDs. The solution delivered a 70% match rate and linked 6.5 devices per IP, helping MiQ future-proof identity resolution and enhance targeting accuracy for their advertisers.
