1 Modernized Data Center Helps Asia-Pacific Bank Meet Customer Demand for Digital Services A Vertiv Case Study Background Few industries have experienced as high a level of digital transformation in recent years as banking. For one mid-sized bank in the Asia-Pacific region, consumer preferences across multiple countries have gravitated towards higher digital adoption and engagement. For example, instead of living in a world where anonymous one-time transactions between customers and businesses is the norm, Microsoft research reveals that 72% of customers expect businesses, like banks, to keep track of their transaction history and to create a unique personalized relationship. If such requirements are not addressed, the business may encounter high customer churn. This mindset has

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