ModMed achieves double digit win rate increase with win-loss program
ModMed achieves double digit win rate increase with win-loss program
2 PagesModMed, a healthcare technology company, significantly improved its win rate in the competitive EHR space by over 10 percentage points after implementing a win-loss analysis program with Aggregate Insights. Previously relying on anecdotal deal success/failure data, they needed in-depth, unbiased insights. The program highlighted the importance of understanding market dynamics and internal feedback, leading to strategic go-to-market adjustments. This partnership not only accelerated growth and streamlined sales processes but also expanded to cover other sales and marketing areas, demonstrating continuous value and efficiency improvements.
