CUSTOMER SUCCESS STORY MONETIZING PROXIMITY TO CUSTOMERS IN NEW WA YS THROUGH STREAMING DATA AND ANAL YTICS Challenges This technology company primarily focuses on logistics and mobility, turning underutilized urban spaces into additional revenue by connecting people to local goods and services. The key way the company is doing this is by utilizing parking garages. By putting “virtual kitchens,” delivery only kitchens, COVID-19 testing sites, and lockers for grocery delivery within parking lots - this technology company is creating additional revenue streams by transforming its parking garage assets into a vibrant mobility hub. Data is mission critical to the business, as they utilize their proximity to customers to better meet their needs. On this journey they encountered some challenges

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