Case Study

Mountain Rose Herbs

Mountain Rose Herbs

Pages 1 Pages

9 0 0 + $ 1 4 0 K + 9 5 K + Con v er sions Sales Click s M o u nt a i n R o s e H e r b s a d o p t e d a f f i l i a t e m a r k e t i n g e a r l y o n , w i t h i t s p r o g r a m g r ow i n g t o ov e r 10 , 0 0 0 a f f i l i a t e s b y 2 0 1 6 . H ow ev e r , d u e t o u nf o r e s e e n c h a n g e s i n t a x l aw s , t h e b r a n d h a d t o c u t t h e p r o g r a m — w h i c h d r a st i c a l l y r e d u c e d t h e n u m b e r o f e x t e r n a l l i n k s a n d r ev e n u e b e i n g b r o u g ht i n t h r o u g h i t s b r a n d p a r t n e rs . F o r t u n a t e l y , t h e b r a n d ’ s M a r k e t i n g S t r a t e g i st , J e s s i c k a N e b e s n i , w a s a b l e t o r e l a u n c h t h e a f f i l i a t e p r o g r a m r e c e nt l y — t h i s t i m e f o c u s

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