Case Study
MSPs access $255K in MDF from CISCO to boost digital footprint with Vendasta
MSPs access $255K in MDF from CISCO to boost digital footprint with Vendasta Vendasta partners with leading IT manufacturer Cisco in May 2022 Program offered to managed service providers (MSPs) across the US Pre-approved digital solutions made available to support MSPs Business goals Raise awareness and remove barriers for MSPs to utilize marketing development funds (MDF) Help MSPs attract new clients and retain existing business by improving their online presence Create packages of valuable digital marketing solutions that will help MSPs grow$750K Quarterly MDF available to MSPs In partnership with Cisco, Vendasta developed a strategy to help MSPs utilize available MDF. 318% Increase in MDF utilization Cisco reports 34% utilization of funds, roughly $255K, up from only $80K f
