Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge • To deepen engagement with its core business audiences, establish itself as a thought leader in emerging business areas like cybersecurity and sustainability, and drive leads among niche audience segments Headquarters: Munich, Germany | No. of Employees: 10,000+ | Industry: Insurance integrates organic and paid efforts on LinkedIn Solution • Unified its LinkedIn presence into a single Group-level Page • Implemented a global social media strategy to guide always-on organic marketing • Built on organic engagement with paid media, targeting broadly for awareness campaigns and deploying demand generation campaigns for niche audiences We’re now in a stronger position to grow brand awarenes

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