This Everlytic case study highlights how NetFlorist successfully adapted its business during the COVID-19 lockdown by using email marketing to promote a new fresh produce delivery service. With flower supplies disrupted, the company quickly expanded into fruit and vegetable deliveries and relied on its engaged database of 1.6 million subscribers instead of paid advertising to reach customers cost-effectively. Frequent, targeted email campaigns showcased essential products, personalized offers, and timely promotions that kept the brand connected with customers during the crisis. As a result, mobile website traffic from email increased by 170%, revenue grew by 14%, and each email generated an average of 622 sales. The study demonstrates how strategic email marketing, audience segmentation, p

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