Case Study
News App For an Irish Digital Media Company
Instinctools helped an Irish digital media company modernize its news application to increase engagement and deliver a smoother mobile experience. The team migrated the product to an updated Android SDK and Material Design, rebuilt push notifications, and implemented real-time alerts for topics and major nearby stories. Instinctools also integrated Gigya for social sign-in, refreshed AdMob advertising capabilities, and enabled video playback through the BlueBillywig SDK. Users gained greater control through options to mute unwanted stories while receiving timely, personalized updates. By improving functionality, integrations, and overall usability, Instinctools delivered a more responsive news experience that strengthened audience interaction and supported the company’s evolving digital me
