Israel's longest-running newspaper, Haaretz—published in Hebrew and English, with print, web, iOS/Android apps, and distribution via the New York Times International—struggled with field sales reps using handwritten forms at malls, sports, and cultural events. Manual data entry into the back-end Oracle Forms system led to incomplete, illegible, or lost notes, hindering timely subscription processing. AuraPlayer software transformed this by mobilizing Oracle Forms into a mobile app, enabling reps to capture and sync customer data instantly on-site. This streamlined operations, eliminated errors, and boosted field sales subscriptions by 20%.

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