T H E S I T U A T I O N For more than a decade, Norbella has been a media strategy, planning and buying partner to smart agencies and marketers. The company delivers a full range of services for television, radio, print, outdoor advertising, web, mobile search, social media, in-store, and sports and entertainment. Each month, Norbella receives hundreds of invoices from suppliers for the media that it has bought on behalf of its clients. Many of these invoices are from individual broadcast television and radio stations. While Norbella receives supplier invoices through many different delivery channels, e-mailed PDF attachments and web uploads now account for most of its invoice volume. At a time when businesses of all sizes are looking to wring costs and inefficiencies from their back-

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