The Highlights Omnicell, a large public health tech company, needed to modernize its sales force to improve productivity and visibility. Omnicell has an established field sales team consisting of hundreds of reps, but management had little insight into their day-to-day performance. The culprit? Activities had to be logged manually, which inevitably led to extremely low Salesforce adoption. To solve these challenges, Omnicell began evaluating the top four sales engagement providers. Groove stood out for the advanced activity capture, ease of use, and flexibility of its Salesforce-native platform, which allowed it to fit seamlessly into their established sales processes.

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