Case Study
OPENLANE DRIVES MORE USER ENGAGEMENT USING DOMO EVERYWHERE.
OPENLANE, an online marketplace for auto dealers, leverages Domo Everywhere to enhance user engagement and drive business insights. Using Domo’s BI capabilities, OPENLANE provides transparency by embedding real-time data directly into its platform, allowing auto dealers to make data-driven decisions on sales, pricing strategies, and network growth. With a 95% customer usage rate, Domo enables self-service access to critical metrics, improving the customer experience by eliminating the need for manual reporting. The platform's data visualizations further support dealer success and establish OPENLANE as a leader in online auto wholesaling.
