A top 10 personal care company used AI to transform its product development process, aiming to reduce costs and expand into new markets. Their challenge was to standardize cleansing product formulations while maintaining performance and lowering ingredient costs. Using the Citrine platform, they modeled formulation properties, trained AI on expert knowledge, and captured relationships between ingredients and outcomes. The AI generated optimized formulations, which were tested and continuously refined through feedback loops. As a result, the company achieved over 20% reduction in ingredient costs, completed optimization across products in under eight months, and enabled the use of local ingredients to support expansion into new geographies.

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