CASE STUDY Harmonious blend of the past and the modern Total transparency Optimal space efficiency Virgin Store, Montpellier Challenge: Seemlessly blend the old the old and the new in a dramatic way Montpellier on the Mediterranean coast in southeast France is today a bustling metropolis noted for its universities and excellent wines. It is a city that thoroughly embraces the new without abandoning its historic roots. When a Virgin megastore opened in the city’s renovated central market area, it was determined to follow suit. In planning the store, the architects in charge wanted the elevator to be a key element of the store’s interior design while keeping with the retro charm of the building’s glass canopies and metallic structures. Otis rose to the Virgin store’s challenge

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