The customer is one of the largest outdoor media companies in the United States and Canada, managing billboards and transit displays to help brands reach targeted audiences. The organization wanted to enable real-time reporting by connecting its Oracle Cloud Data Warehouse with Oracle E‑Business Suite, which required upgrading an older version of Oracle Analytics Cloud. ITC leveraged deep expertise in Oracle EBS and OAC to deliver a fast and seamless upgrade and integration. The solution enabled improved reporting performance and easier access to real-time insights. Effective change management ensured business continuity, allowing daily operations to continue without disruption while modernizing the analytics environment.

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